Translating insights into business strategies.

Read about how I worked with a financial company to help them direct their product creation by first gaining a better understanding of their customer’s needs.

Through a 2-month project, a Southeast Asian cash loan application wanted to gather insights on how to improve their current customer experience while also improving the look and flow of their application based on UX data. *Based on NDA agreement, I am free to share my contribution to the project but I am not allowed to mention the company, their investor or their affiliates.

Assess the usability of the NGO Website by validating if they allow people to find and donate

Identify areas in the current restaurant experience that can be improved

Conduct card sorting in order to find out user mental models and how intuitive the current information architecture is

Define goals of the Senior Designer for his personal website

Audit of current language learning platformUsability test and Prototype Iteration