Client Objectives

  • Audit of current language learning platform
  • Usability test of language learning platform created by client
  • Evaluation of current user experience, pain points and opportunities
  • Identification of “who” they’re designing for via personas
  • Provision of recommendations and severity ratings for identified usability issues
  • Prototype Iteration created based on usability tests

User Research Methodologies Applied

  • Heuristic Evaluation
  • Usability Testing
  • Prototype Creation (Team)

Output

  • Heuristic Evaluation (per task) PRIVATE FILE
  • Usability Test Report
  • Containing task completion
  • Pain points and Opportunities
  • User Personas
  • Prototype iteration

What were the steps taken in achieving the design?

Conducted a heuristic evaluation that the client used as basis for refining the prototype that was tested.

The usability test identified personas, behaviors, opportunities and key pain points that need to be remedied in order to lesson friction and frustration.

By taking into considerations the needs and preferences of their personas who are on opposite ends of the learning and style spectrum.

We had to create a design that was aesthetically pleasing, simple, professional looking but not too intimidating for the millennial language learners who were also customers of this language learning platform.

How did you consider the user in developing your design?

By being guided by the personas we identified and the various pain points and key quotes mentioned by our users in our usability testing.

We had to align to their learning goals, motivations, limits and preferences.

How were the elements of the design created in relation to the user?

Since we’re designing with two very diverse learner personas we had to find a “middle ground” that addressed their learning needs but was a balance between being modern and still being functional and professional looking for the mature/business language learners.

Sample Output